Joseph, the creator behind Jöey Nordic Seed Crisps, is a part-time farmer from Prince Edward County with 15 years of experience in consumer strategy for global food companies like Kraft and Hershey. Inspired by his 2019 trip to Sweden, where he discovered crispbread, Joseph set out to create a gluten-free, crispier, and healthier version. After three years of refining the recipe, he launched Jöey Nordic Seed Crisps in August 2022 at a local farmers' market. Now available in gourmet stores and top wineries, Joseph hopes you enjoy his seed crisps as much as he does!