SmartSweets was founded by Tara, a passionate innovator with a mission to change the candy industry. After years of frustration with the excess sugar in traditional candy, Tara decided to create a better option—one that satisfied sweet cravings without the guilt. She was determined to reduce sugar while keeping the delicious flavours people love.
Since launching in 2016, SmartSweets has grown from an ambitious idea to a company that has helped people cut over 6.2 billion grams of sugar from their diets. Tara's vision for a world filled with smarter, healthier candy has become a reality, offering a sweet solution that allows people to enjoy their favourite treats without compromising on taste or health.